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Business Profile: Growth-minded Burton builds up Marathon Real Estate

by | Mar 24, 2024 | Business, Featured

James Burton of Century 21 Marathon Real Estate

James Burton of Century 21 Marathon Real Estate stays at the top of his game.

James Burton, owner of Century 21 Marathon Real Estate in Hopkinton, is familiar with transition.

Growth is a lifestyle for Burton, who has seen many evolutions in his career. He graduated from the University of New Hampshire with a bachelor’s in history and taught various subjects at schools around the region (including Hopkinton High School). A former service member, he also worked for a time at the Veterans Association in Boston.

In 2007, he got married and made a home in Hopkinton. The family now includes a son and a daughter.

He became a broker in 2015 and started Marathon Real Estate with a virtual office to “have more freedom, time with the kids. Plus, I like making my own decisions and not relying on anyone,” he shares.

In the relatively short time that he’s been in the field, Burton has made some impressive accomplishments. He’s earned 24 designations and certifications, making him one of the most knowledgeable and well-credentialed realtors in the nation. He’s also a member of the Chamber of Commerce, the Zoning Board of Appeals and the Greater Boston Real Estate Board.

A disabled army veteran with a VA loan, Burton has expertise that is invaluable to clients new to navigating the sometimes overwhelming world of home loans and escrow and closing processes.

“I work a lot with veterans and first-time buyers,” he says.

Having just finalized construction on his own family’s house on Ash Street, he finds personal satisfaction in helping people get into their first (or second or third) home.

In keeping with his growth mindset, Burton purchased a Century 21 franchise in December 2022 and made it Century 21 Marathon Real Estate. As the largest international brand, Century 21 enables Burton to continue to expand his presence. He’s licensed in Rhode Island and New Hampshire as well as Massachusetts.

Per his website (c21marathon.com), “Our focus is on exceptional customer service and high-quality marketing that incorporates new technologies, reaching potential customers and clients globally. Century 21 Marathon’s guiding principles are ethics, education, customer service and a comprehensive understanding of the current and future real estate trends.”

Visitors to the website can take advantage of helpful tips on the blog, such as VA loan inspection requirements, factors to consider before buying land, and even how to build a modern smart home.

In 2023, Burton moved to a new physical office at 77 West Main Street, taking the prime location where the Dynasty restaurant’s dining area had been (across from Dunkin’ and close to Interstate 495). He’s cautiously optimistic about the future of real estate, noting that Hopkinton is a highly desirable area, and the local market typically stays strong.

Of course, Burton won’t stop growing. Next, he plans to begin passing on the secrets of his success through online instruction for up-and-coming agents.

To discuss how James Burton and Century 21 Marathon Real Estate can assist with buying or selling a home, individuals can call 617-549-5024, email james@c21marathon.com or stop by the West Main Street office.

Business Profiles are advertising features designed to provide information and background about Hopkinton Independent advertisers.


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