Business Profile: Hayden Rowe Properties, where every client, transaction matters

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Peter Edwards
Real estate broker Peter Edwards, owner of Hayden Rowe Properties, ensures his clients have the smoothest transaction experience possible. PHOTO/DEBORAH BURKE HENDERSON

Peter Edwards, owner of Hayden Rowe Properties, and his team focus on the client’s goals and the details of each real estate transaction to ensure things are done properly and with the highest level of integrity.

“We leverage our 16 years’ experience and do our best by the client every time,” Edwards stated. “We’re committed to guiding each client through a seamless process. By doing things right from the start, we avoid any potential headaches or delays down the road.”

Edwards and his team members educate buyers and sellers about the market and property values, and strategically guide a client’s next steps to successfully navigate the real estate process.

With a winning, one-on-one personalized approach, Edwards first meets with a seller in their home for a detailed conversation, including a home evaluation and marketing plan. He advises homeowners how they might easily enhance the property to make that memorable first impression with prospective buyers.

“Having your property in good selling condition goes a long way in selling your property,” Edwards noted. “Often simple repairs, staging and landscaping updates can make all the difference in capturing a buyer’s eye.”

Whether a buyer or seller, Edwards advises clients to start the process as early as possible.

“Then there’s much less pressure and clients allow themselves to make better decisions throughout the process to create a smooth transaction.”

Edwards and his team make sure they are aware and ahead of trends in the market.

“We are constantly staying on top of the latest trends and technology to provide a first-class service which also includes a dedicated full-time marketing manager,” he said.

Later this month, the website, which is powered by a direct feed to MLS, will be enhanced with even more robust search capability to provide clients all the information they are looking for.

In addition, Edwards will expand the brokerage’s services to Cape Cod this year, and the Cape-specific MLS will be added to the website within the next several months.

“Each year we have gotten more and more requests from clients for assistance on the Cape,” Edwards noted, “making this expansion a timely addition.”

Eighty-one percent of business is from referrals, which is why 2020 saw an uptick in transactions and an increase of 27 percent in year-over-sales volume despite the limited inventory.

“Our referral network is one of the biggest reasons our homegrown brokerage has been able to exceed $137 million in total sales volume since the company started in 2005,” Edwards added.

Testimonials consistently refer to Edwards’ professionalism, sense of integrity, work ethic, caliber of knowledge, marketing acumen and excellence in service delivery.

A Hopkinton native and married father with three daughters, Edwards greatly appreciates his hometown and is passionate about staying involved in the community. His company is a sponsor of Hopkinton Family Day activities every year, and he serves on the board of the Friends of Hopkinton.

Anyone looking to discuss their next real estate transaction with a company committed to guiding its clients through a seamless process can visit haydenroweproperties.com or call Peter Edwards directly at 508-761-1481.

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