Effective Waterproofing owner Marcus Rose has more than 20 years of experience in the field.

With more than 20 years of experience, Marcus Rose knows his business: keeping structures dry.

The owner of Effective Waterproofing Inc. began learning his trade by working for a company out of Framingham for seven years and doing side jobs until deciding to open his own business in 2018.

“I wanted freedom, I wanted to work for myself; but the best thing is the impact — on customers, on the people who work with you to get the job done,” said Rose. “Being inspiring to others is always a delight!”

Effective Waterproofing provides both residential and commercial clients with waterproofing, dehumidification, foundation wrap, foundation crack repair and sump pump installation. Rose prides himself on quality work and dependability.

“It’s important to know what can happen if you don’t have a good drain system,” he explained. “People can lose their homes.”

Many homeowners are not aware that to meet building codes, dwellings are only required to have exterior damp-proofing (as opposed to waterproofing); but in most cases, “that’s just a membrane, or a tar-based sealant on the foundation. That’s all that’s necessary to meet code,” he said. “But that breaks down over time — and to excavate it and replace it later is going to be way more costly.”

Rose specializes in drainage systems, which he says are critical to relieve homes from the risk of flooding. He works with customers to carefully inspect properties and recommend necessary actions, using state-of-the-art techniques and products to ensure long-term viability and damage prevention.

“If you don’t have a good drain system, you can have flooding, mold, the integrity of the foundation can become compromised; it can cause total loss of property,” he noted, adding that damp environments and untreated mold can lead to chronic and severe health problems as well.

In addition to spotting mold or water, there are other telltale signs homeowners can look out for, such as damp or crumbly mortar in an unfinished basement; or, if your basement is finished, dampness or condensation on the walls. Those with exceptional olfactory senses might also notice a dank odor.

He said there are emergency steps people can take to provide some extra protection when bad weather is forecast, such as wrapping a tarp around the home’s foundation and regularly pulling it up to empty any collected water and move it away from the foundation.

Another thing that people often don’t realize is that homeowner’s insurance doesn’t cover damage from groundwater — making it even more crucial to divert water and insulate against moisture.

“Ultimately, without a drain system, there’s no other way to mitigate risk of flooding,” said Rose. “The water has to have somewhere to go. That’s what we’re here to help with.”

Effective Waterproofing serves Hopkinton, Worcester, Boston and surrounding areas, Monday through Friday, 8 a.m.-6 p.m. Individuals can call 844-633-3328 or email assistant@effectivewpinc.com to schedule a free estimate, or visit the company’s website at effectivebasementwaterproofing.com to learn more about available services and view a gallery of completed jobs.

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