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Business Profile: Varsity Movers proves to be business champion

by | Feb 5, 2024 | Business, Featured

Varsity Movers

Varsity Movers crew members handle a client’s furniture with care and competence.

“It’s a cool story, how it all started,” muses Varsity Movers owner Kierin Herr. “A lot has changed, and a lot has stayed the same.”

It began in 2017, Herr’s junior year at Hopkinton High School, with a Facebook group post seeking a young man to lift a couch. That small job led to more; there was a real need for people with strong muscles and an accommodating attitude, so Herr built a roster of fellow student-athletes and soon was steadily fielding requests for quick, one-time labor.

As demand increased, Herr — who initially explored career options in financial management and real estate and did a year of college before COVID hit — realized he’d always loved working with people, and he considered morphing his gig-based operation into a full-fledged business. Somewhat serendipitously, that was when his longtime good friend, Mitch Marcou, got out of the military and was looking for civilian work.

Marcou, now a co-owner, “brought a whole different set of experience to the company, which really was able to elevate how quickly we’ve been able to grow — organization skills, social media and marketing, just a whole bunch of things that weren’t my areas of expertise,” Herr recalls. It marked the shift from “local high school boys helping on a small scale in order to learn about business, to actually saying, ‘This is what I want to do, and let’s grow this as big as we can.’ ”

Now, just a few years later, Varsity Movers operates six days a week with a full, professionally trained team. The company provides “staging, storage, full-service residential moving, packing, loading and unloading, overnight holds, all of it,” Herr explains. They recently added a second branch location in Waltham to handle dispatch and offer vaulted storage, and also obtained licensing in Naples, Florida, which will allow them to expand long-distance moving services along the East Coast.

What’s stayed consistent from the start is Herr’s passion for helping people, evidenced by more than 4,000 happy clients in the Metrowest area and by the online fan reviews: Varsity Movers scores big points for efficiency and for stellar customer service. For Herr, it’s a win-win.

“The moving industry isn’t the easiest … people are really stressed out,” he shares, noting that a change of residence often is listed among the top most challenging life events. “We’re able to ease that stress, and that’s what makes it so awesome.”

And, in a display of good sportsmanship, Varsity Movers will continue to provide a source of flexible, part-time employment for the student-athletes (and potential future business owners) following in his footsteps.

Office hours are Monday through Saturday, 9 a.m.-6 p.m., at 34 Hayden Rowe Street in Hopkinton. For more information or to schedule a service, call 508-259-6257 or email office@varsitymoversllc.com, or visit the company’s website at varsitymoversllc.com, where potential customers can give themselves an edge with the helpful tips and local stats in the Varsity Movers blog.

Business Profiles are advertising features designed to provide information and background about Hopkinton Independent advertisers.


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