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Business Profile: Marty’s Fine Wines much more than a liquor store

by | Feb 9, 2021 | Featured

Marty’s offers a unique collection of fine wines, spirits, craft beers, and gourmet and specialty foods. Customers are delighted with the quality merchandise, knowledgeable staff and friendly service. For many in Hopkinton, Marty’s is a household name, because of the company’s regular support of so many community events.

“We love supporting community and charitable events here,” general manager Rachel Werrick said. “Being involved in Hopkinton is a priority for us.”

Customers trust Werrick and her staff, who are experienced, well-trained and welcoming.

“We pride ourselves in customizing each person’s experience at Marty’s. Everyone is greeted warmly,” she said. “When a new customer walks in the door, we make time to have a conversation and find out how we might be of assistance. We get to know our customers and their preferences before they’ve left.”

All staff, including Werrick, take the time to carry merchandise outside to the customer’s vehicle. They see each interaction as a great opportunity to connect with people.

Rachel Werrick

General manager Rachel Werrick loves her job at Marty’s Fine Wines in downtown Hopkinton, helping people with their everyday needs and supporting local causes.

“Taking care of our customers is number one,” said Werrick, “especially during this pandemic.”

To accommodate touchless interactions, curbside delivery was immediately implemented when the quarantine was first announced in March. Home deliveries and online orders have increased, and Werrick strongly encourages both.

Aisles were widened to allow for physical distancing, plexiglass partitions put up at every cashier’s location, and a mask-wearing protocol was set in place. Staff are constantly sanitizing and cleaning each Marty’s location. Although the state now allows customers to bring reusable bags, the store does not allow for that, as an added measure of safety and protection.

The business was started by owner Marty Siegal’s father, and now Marty and his son, Sean, run the company and its four stores.

According to Werrick, the Hopkinton location at 61 Main St. carries “amazing gourmet foods, cheeses and meats, including Dom’s brand; world famous DePasquale’s sausage — considered the best — and Captain Marden’s famous twice-baked potatoes, frozen dinners and soups.”

Marty’s is constantly bringing in exciting new products, and staff picks are featured regularly on the company’s website. This Valentine’s Day, Marty’s is introducing several specials, including fresh-cut flower bouquets, select wines and a wide variety of chocolate confections.

Friday night is known as “Frank Sinatra Night.” Other days, musical selections from Pandora are featured, and, Werrick noted, “Customers always compliment [us] on the music. It’s a nice touch for everybody.”

Added Werrick: “People may think I’m crazy, but I like to say I’m crazy creative. I have a lot of fun developing these special touches, including our community events, like Spring Fling and Puppy Palooza.”

Because of the quarantine, this year’s Puppy Palooza event might have looked different, but the company raised $3,000 to directly support three area animal rescue organizations. Staff look forward to future events, proud that they serve so many local causes.

To speak with a wine expert at Marty’s Fine Wines, call 508-455-6045 for recommendations. Visit martysfinewine.com to see what’s new on the shelves, check out special discounts and handy accessories, or place an online order.

Business Profiles are advertising features designed to provide information and background about Hopkinton Independent advertisers.

1 Comment

  1. Chris Hamilton

    Great article! Glad to see this store and it’s management highlighted. From the minute you walk in, you receive a “genuine and neighborly welcome”, not the canned obligatory greeting as with so many other establishments. The very helpful service and support of town happenings is reminiscent of the wonderful Colella’s Market that many of us patronized daily for many years. Glad the concept of neighborliness and connection hasn’t died. Good job, Marty’s Hopkinton!

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