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Business Profile: Newly opened Alltown Fresh reinvents convenience store

by | Sep 27, 2022 | Business, Featured

Alltown Fresh-Joshua Smith

Joshua Smith is the vice president of Alltown Fresh, “America’s first fresh convenience market.” PHOTO/BENJAMIN ESAKOF/HALO CREATIVE GROUP

Alltown Fresh, Hopkinton’s newest kitchen, market and convenience store, is “a new approach to food service and hospitality,” says Joshua Smith, vice president of Alltown Fresh and a lifelong chef. After years of working in fine dining, Smith says he wanted to apply those same high-quality standards to a more casual, broader audience.

The Alltown Fresh concept launched in 2019 in Plymouth and now has 13 locations across the East Coast, with two additional stores slated to open by the end of 2022. The company focuses on food prepared by a team of chefs on-site that is fresh, healthy, made to order and locally sourced. “We are redefining the convenience store space,” Smith says. “If you combine the elements of what you love about places like Sweetgreen and Whole Foods, that’s what our approach is.”

The menu includes made-to-order items including sandwiches, bowls, salads, breakfast foods, smoothies and coffee, as well as many vegetarian, vegan and gluten-free options. Customers can order online and on-site, and delivery service is available.

“One of my favorite breakfast sandwiches is our pork roll, egg and cheese,” Smith says. “For lunch, I love our quinoa bowl made with Mike’s Hot Honey. It’s a vegetable slaw with red cabbage, broccoli and carrots served over quinoa and with your choice of protein. That to me is a signature item. Being able to get a grain bowl on the road is awesome, because it’s super clean and easy to eat.”

The chef-led kitchen also offers meal kits that change monthly. “People love the simplicity and convenience,” Smith says, “whether you’re headed on vacation and want to grab ingredients with cooking instructions or you need a turkey dinner for your holiday meal at home.”

All the Alltown Fresh locations work directly with a local perishable food partner in their community. For Hopkinton, the team has partnered with Project Just Because on South Street and will provide fresh food to the nonprofit and its network of care. “Being an integral part of the communities where we live and work is a core part of our value system here,” says Smith. “Our goal is to positively impact the quality of life within our communities, help build stronger ties with our guests and commit to making a difference.”

To Smith, the work at Alltown Fresh is about more than providing a quick pit stop. “My love language is service. There’s no better way to engage with others than by breaking bread,” he says. “I have the best job in the world. All I do for a living is make people happy.”

Alltown Fresh is located at 92 West Main Street and is open 24/7. The kitchen is open from 6 a.m. until 4 p.m., with plans for expanded hours. For more information, visit alltownfresh.com or call 774-278-5061.

Business Profiles are advertising features designed to provide information and background about Hopkinton Independent advertisers.

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