Hopkinton’s Robert Buday, author of the award-winning marketing book “Competing On Thought Leadership,” will share how professionals of all kinds can raise their profile as experts and attract more clients.
The free seminar will be held at Tatnuck Bookseller in Westborough at 11 a.m. on Sunday, Dec. 10. Buday also will sign his book for attendees who purchase it that day or who purchased it previously.
The title of Buday’s presentation is “How to Get Recognized For Your Expertise On A Limited Budget.” The discussion is designed for solo professionals and owners and managers of Metrowest- and Worcester-area firms who want to attract clients by being seen as leading experts in their field.
Since 1987, Buday has helped some of the world’s largest management consulting, technology services, accounting, architecture, technology and law firms “compete on thought leadership.” What this means is marketing their expertise to customers through educational formats, ranging from blog posts to books and everything in between (articles in prestigious journals, white papers, conference presentations, and podcasts) — rather than advertising, trade show booths, brochures and other promotional formats that suggest someone is trying to sell something. The principles of thought leadership can be adapted by smaller firms and solo professionals with limited budgets as well.
Since its publication in early 2022, “Competing On Thought Leadership” has won eight honors in independent book competitions. It has been praised by tech marketing legend Geoffrey Moore, CEO consultant Ram Charan and corporate culture guru Dave Ulrich, who calls Buday “the thought leader on thought leadership.”
To reserve a seat for the free event, visit eventbrite.com/e/738390966257.
Lawyers Baldiga, Fine recognized
Joseph Baldiga of Hopkinton, a partner and chair of the Creditors’ Rights, Bankruptcy and Reorganization Group at Mirick O’Connell, was selected to the 2023 Massachusetts Super Lawyers list. Baldiga concentrates his practice on creditor and debtor rights, bankruptcy proceedings, out-of-court loan restructurings, and the purchase and sale of distressed businesses.
David L. Fine of Hopkinton, a partner and chair of the Construction Law Group at Mirick O’Connell, also was selected to the 2023 Massachusetts Super Lawyers list. Fine represents and counsels clients in the construction industry, including commercial, institutional and residential owners and developers, general contractors, construction managers, specialty subcontractors, suppliers and manufacturers.
Each year, no more than 5% of the lawyers in the state are selected by the research team at Super Lawyers to receive this honor.