Using a curated selling process focusing on high quality marketing and representation, Trina Macchi, owner of The Macchi Group, has helped clients sell and buy their Hopkinton area homes for more than 20 years.

Taking the needs of her clients personally, Trina Macchi of The Macchi Group pledges home sellers the highest quality marketing and representation.

“Most of my business comes from personal referrals,” said Macchi, a Hopkinton-based Realtor for 25 years. “I want happy clients who want to refer people to me.”

Her curated selling process begins before a property is listed.

“I focus on preparing a home for market,” said Macchi.

A former interior and kitchen designer now immersed daily in the real estate market, she can confidently advise sellers what they should do to make their property appeal to buyers.

“We hear what buyers say, so we can tell our sellers what improvements will give them the most return on their investment and what they can leave alone,” she said.

Macchi works with clients to stage their homes, even supplying furniture from her own inventory at no cost, so the house will look its best in the professional photographs that she has taken.

“Everyone shops for a home online. If they don’t like what they see there, they won’t visit a property,” said Macchi.

She continued, “All my listings get the same marketing package. It includes staging, professional photographs, floor plans, a 3-D walkthrough, aerial photography, if applicable, and a one-minute video. Each property has its own website with its address as the domain name. The website and video are marketed on social media.”

Macchi said property showings feature “beautifully collated brochures and fact sheets listing pertinent information about updates to the home, ages of major housing elements like the roof or HVAC, and a rundown of utility bills. Buyers really appreciate our comprehensive package.”

To help her clients navigate the selling process, Macchi has a full-time assistant, Nikki Howell, who provides step-by-step information for sellers from accepting an offer to finalizing a sale.

“Since I don’t have to deal with the minutiae, I can focus on communicating with my clients, marketing their home and negotiating the best deal,” said Macchi, who handles 25 to 40 transactions yearly.

Her office at 35 Main Street in Hopkinton includes a number of licensed agents who work with buyers and sellers, and it’s affiliated with William Raveis Real Estate, the No. 1 family-owned real estate firm in the Northeast, Florida and South Carolina.

Besides being immersed in the Hopkinton real estate market, Macchi and her husband have bought and renovated a few homes since moving to town in 2002. As a result, she has developed a team of service providers who can help clients prepare their homes for the market.

“These are tried and true professionals like painters and plumbers who respond quickly and do wonderful work,” she said.

In addition to selling existing houses, Macchi is comfortable working with builders and marketing antique homes.

“I have been involved in building, designing and selling homes all my life,” said Macchi. “I love what I do.”

For more information about The Macchi Group, visit HopkintonMoves.com, email trina@TrinaMacchi.com or call 508-509-4236.

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