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Business Profile: Southwick’s Zoo celebrates 60 years of animals, adventure, memories

by | Jun 19, 2025 | Business, Featured

Justin A. Southwick

Justin A. Southwick, who helped found Southwick’s Zoo, sits behind the wheel of a company truck with an animal friend, circa the 1960s. Southwick is the grandfather of the zoo’s current president, Cindy Brewer.

Once upon a time, there was a farm surrounded by a beautiful forest, filled with all manner of woodland creatures. It’s the beginning of many fairy tales, but this tale is far from fiction. Southwick’s Zoo, which is celebrating its 60th anniversary as a renowned family attraction, is the kind of story that puts a big smile on anyone’s face. It has action, adventure, lions, tigers and bears … oh my!

The property, in the family since the 1800s, was handed down to Justin A. Southwick, who had a passion for all kinds of exotic birds. He sold his dairy cows and used the money to collect rare birds and waterfowl, welcoming visitors from all around the area to view them. Receiving donations, he purchased other animals of interest, created their habitats and was dedicated to educating the public about his collection.

The Southwick/Brewer family incorporated the zoo in 1965, and today it is home to hundreds of species from around the world — giraffes, big cats, alligators, rhinos, gibbons, porcupines and more. Cindy Brewer, Justin’s great-granddaughter, was elected president of the zoo in January and is excited to continue her family’s legacy.

“It’s a true privilege to build upon what my family began generations ago,” she said. “I grew up surrounded by the animals, the land, and the people who made Southwick’s what it is today. I’m excited to lead us into the future — growing and innovating in ways that serve both our animals and our community.”

Along with its well-loved educational programs, Skyfari Sky Ride, Within the Wild Carousel and other favorites, the zoo also has some plans underway, such as a new gibbon exhibit as well a bird show that features the master aviators free flight, showing off how they have been taught to contribute to the park by picking up recyclable materials.

“Celebrating 60 years is a testament to the dedication of our staff and family, the support of our community, and the wonder of the animals we care for,” Brewer said. “From our roots as a family dairy farm to becoming one of New England’s most beloved zoological parks, this anniversary reflects the passion, resilience, and dedication that has guided us for decades. This milestone isn’t just about looking back, it’s about envisioning the next chapter of the park.”

Southwick’s Zoo is pulling out all the stops to celebrate, bringing back its old banner and hosting a vintage-style bash on June 21 with discounted admission prices, a performance by the Claflin Hill Symphony Orchestra, guest vendors and other plans to honor the property’s history. The family is excited to celebrate with the guests who have showed their supported through the decades.

“This celebration is our way of saying thank you to the families, friends and fans who’ve been with us on this journey,” Brewer said. “We hope everyone comes out to enjoy the fun, share their memories and be a part of this very special day in our history.”

Southwick’s Zoo (southwickszoo.com) is located at 2 Southwick Street in Mendon and is open every day from mid-April to Oct. 31, rain or shine.

Business Profiles are advertising features designed to provide information and background about Hopkinton Independent advertisers.

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